Head of Pop Smoke’s Label Confirms New Music Is on the Way
The head of the record label Pop Smoke was signed to recently confirmed more posthumous music will be coming from the late Brooklyn rapper.
On Friday (Jan. 22), Steven Victor, head of Victor Victor Worldwide, posted an Instagram photo of an apparent sock collaboration with Human Made.
However, in the comments, people wanted to know about new music from Pop. "New Pop coming?" one IG user queried. Victor confirmed, responding, "yes."
Elsewhere in the comment section, another person got more specific. "Clear pop’s verses, especially for fredo x young adz x pop smoke 🔥," the person commented. This too got a response from Victor who noted, "cleared coming soon 🔜."
Pop Smoke was shot and killed on Feb. 19, 2020, during an apparent home invasion in Los Angeles. His debut album, Shoot for the Stars Aim for the Moon, came out in July of 2020, and debuted at No. 1 on the Billboard 200 chart. The album has remained on the chart for 28 weeks and currently sits at No. 3 on the Billboard 200 over six months after its release. The album's bonus track "Dior" has been nominated for a 2021 Grammy Award for Best Rap Performance.
Victor has been vocal about feeling Pop deserved more recognition from the Grammys. "How does he not get nominated for Album of the Year or Rap Album of the Year or Best New Artist?" Victor questioned during an interview with GQ last November. "This is his only chance to get nominated for these awards. So to me, the Grammys is cap. I don’t know who’s making these decisions."
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