New Study: Midland Is America’s Most Pet-Loving Holiday City

In Midland, Texas, the holidays aren’t just about kids, cousins, and in-laws gathering around the tree; our pets are usually right in the middle of the celebration.

According to new national data, no city embraces that idea more than Midland.

A recent holiday season analysis revealed that Midland ranks #1 in the country for treating pets to festive toys, treats, and accessories, highlighting just how deeply animals are woven into family life across the Permian Basin.

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Midland Tops U.S. in Spoiling Pets During Holiday Season

Surveys show that more than 90% of pet owners plan to include their pets in holiday festivities, and 79% consider their animals true family members.

Who doesn't, though?

Those numbers help explain why stockings for dogs and cats have become just as common as stockings for the kids, and why families are increasingly budgeting for pet gifts right alongside everything else on the holiday shopping list.

Pet industry experts say this enthusiasm reflects the emotional support pets provide year-round.

"Families are increasingly making pets a central part of holiday traditions because it brings them joy and helps create meaningful memories." PetSmart’s senior vice president of merchandising, Matt Byrnes

Local shoppers say the same thing: pets make the holidays brighter. And with recent data showing that 64% of pet parents report genuine happiness from including their pets in celebrations, it’s no surprise Midland leads the nation.

Read More: A Look Inside Midland's Merry Lights

From Christmas morning zoomies to matching pajamas and festive photos, Midland’s holiday spirit clearly extends to every family member, especially the two-legged and four-legged alike.