Travis Scott Has His Own Reese’s Puffs Cereal Now
Fans will soon be able to get their hands on Travis Scott-customized boxes of Reese's Puffs cereal. La Flame is teaming up with General Mills for a special-edition release of the popular cereal, US Magazine reported Monday (June 24).
Travis, who hit up spots all over for his Astroworld: Wish You Were Here Tour last year, shared a preview of the boxes on Instagram over the weekend, though he gave little context. The design, created by Travis himself, features a cactus behind the bowl of cereal—a nod to his Cactus Jack label—and lightning in the background with hand-drawn clouds and stars. The cereal inside will remain unchanged, the publication confirmed.
A pop-up to celebrate the release of the cereal will go down on Tuesday (June 25) during Paris Fashion Week and will be open to the public. Fans who aren't able to get to Paris will be able to cop them starting this Friday on Travis' website for $50 a piece.
Lil Durk recently released a cereal of his own as well, though his collab was a completely customized collab complete with his own cereal. Working with Miami-based company SoFlo Snacks, the Chicago rapper did a limited-edition release of a French vanilla-flavored cereal they named DurkiO's.
Check out La Flame's custom Reese's Puffs boxes and pictures from the pop-up in Paris for yourself below. You can purchase your own box on Travis' official website.
See Photos of Travis Scott's Reese's Puffs Pop-Up