Jermaine Dupri Feels Boycotting the Super Bowl Isn’t Effective
Speaking with TMZ Sports earlier today (Oct. 29), the "Welcome to Atlanta" rapper explained his belief that boycotting the Super Bowl might not be the way to go. He believes that instead of boycotting the Super Bowl as Rihanna, Cardi B and more have reportedly done in support of embattled former San Francisco 49ers quarterback Colin Kaepernick, artists should use a halftime Super Bowl performance as a platform to voice their beliefs.
"Boycotts and marches don't seem like they work to me, I'm sorry. I think they should send a message right on stage. Take advantage of your platform," Dupri adds before backtracking just a bit by saying that, "taking advantage of your platform is not doing the Super Bowl as well."
While Dupri does back down a bit from his earlier comments about boycotts seeming ineffective, Dupri still believes there's some inconsistencies in the way people interact with the things they're protesting.
"It seems really interesting to me because we're in a industry where you see so many people do things like boycott something, one year, and then the next year they're buddy, buddy with the thing that they boycotted," Dupri explains.
The Atlanta native explained that the situation is heartfelt for him since the Super Bowl will be held in his city this year. Dupri will also serve as the music producer for Super Bowl Live and will be lining up talent for the festival and producing the evening concerts. He explained that it is his duty to make sure that the Super Bowl experience is a memorable one.
"I was coming to Atlanta and me being the unofficial man of the city, but caring about the way people viewed my city forever and ever, I feel like it's my job to make sure the 'Welcome to Atlanta Experience' is the best that you ever had for those who still do support super bowl weekend," he says.
Check out the full video of Jermaine Dupri's explanation on boycotts below.
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