Watch a Preview of Jay-Z’s ”Family Feud” Video Featuring Beyonce and Blue Ivy
A new JAY-Z visual is incoming, and from the looks of it, it's pretty dope. On Thursday (Dec. 28), the official Tidal Instagram account uploaded a preview of the video for "Family Feud," a cut from Hov's universally acclaimed 4:44 album, and we now know that his wife Beyoncé and his daughter Blue Ivy make appearances in the vid.
In the cinematic new visual, Hov roams what appears to be a church as he makes his way to a confessional, presumably to admit his sins. If you've listened to 4:44, you already know Hov discusses his infidelity in his marriage with Bey throughout the project. It turns out, Bey is the one Hov's confessing to. Yikes.
Throughout short clips from the video, we see shots of Hov walking down a church aisle with his daughter Blue Ivy and clips of a man and a woman having sex. It appears that might be a reference to JAY-Z's alleged cheating, or it's just a reference to the idea of infidelity in general.
On the track itself, Hov discusses hip-hop and his status in the rap game. "All this old talk left me confused/You'd rather be old rich me or new you?/And old niggas, y'all stop actin' brand new/Like 2Pac ain't have a nose ring too, huh," he spits on the track.
The visual for "Family Feud" drops Friday (Dec. 29). Peep the preview below.
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