XXXTentacion Attends His Own Funeral in Posthumous “Sad!” Video
Released on Thursday (June 28), the haunting JMP-directed video finds the rapper tasked with defeating himself as a way to end the negative energy in the world and spread positivity. While attending his own funeral, his body emerges from the casket and attacks him.X also wrote and creative directed the video, which is narrated by a hooded figure that speaks to him during the visual. "You are your own worst enemy and you seem unbothered," the figure says at one point.
Throughout the video, X fights another version of himself that sports his famous half-black, half-white hair, using powers to throw his alter-ego against the wall. The visuals end with X winning the battle over himself but trying to grasp that he was finally able to defeat his demons.
Announced on Wednesday (June 27) via the slain rapper's Instagram account, which is now run by his mother and management team, the visuals were confirmed to drop at 9 a.m. today. "'SAD!' music video tomorrow Thursday 9 a.m. EST," a post on an Instagram story read.
Along with the new video, X's team also gave fans the opportunity to see the rapper one last time in a public memorial that was held on Wednesday at the BB&T Center in Sunrise, Fla. Thousands of his fans gathered at the stadium for the six-hour viewing, where no phones or cameras were allowed inside. Rappers Lil Uzi Vert, Denzel Curry and Ugly God, among others, also paid their respects at the open-casket viewing.
The video also arrives just a few days after "Sad!" catapulted to No. 1 on the Billboard Hot 100 chart. Jumping from No. 52 to No. 1, "Sad!" became the first posthumous No. 1 single by a solo lead artist since The Notorious B.I.G.'s "Mo Money Mo Problems" in 1997.
As the investigation into XXXTentacion's murder continues to unfold, police have continued to make progress, recently naming 22-year-old Robert Allen as a second person of interest in the case. U.S. Marshals are assisting in the search for Allen, who has yet to be arrested, as well as a third unnamed suspect.
Authorities previously arrested Dedrick D. Williams, the alleged driver of the car for the two gunmen, who has since pleaded not guilty to his charge of first-degree murder. According to the suspect's private attorney, Mauricio Padilla, Williams maintains his innocence and his lawyer added, "We're really focused on trying this case in a court of law and not in the court of public opinion."
Check out XXXTentacion's "Sad!" video below.
See Behind-the-Scenes Photos of XXXTentacion at the 2017 XXL Freshman Shoot