Contact Us

The Weeknd Stars in Puma’s Brand New Tsugi Shinsei Campaign


Last week, Puma introduced to the world its latest set of kicks inspired by the streetwear game and technology, with a lookbook featuring Harlem rapper Dave East. Looking to continue the push of the all-new silhouette, today Puma releases the first images of its Run The Streets campaign featuring Puma’s ambassador and creative collaborator, The Weeknd.

As part of Puma’s spring 2017 lineup, the Tsugi Shinsei features a unique lacing concept for a progressive look and an extra comfort fit. Allowing consumers to easily pull the lacing along the lateral and medial side of the foot, the wearer is assured of the right fit through this adjustment system. The Tsugi Shinsei also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit.

Puma injected their most innovative running cushioning technology, the Ignite Foam, into the new Tsugi range. Strategically placed under the foot-bed of each shoe, the Ignite offers ideal flexibility in the forefoot and cushioning in the heel for comfort. For the all-new TSUGI silhouette Puma took to the sensibilities and functionalities of Japanese design to perfect this iteration.

The Puma Tsugi Shinsei will release in two colorways, black and white, and will be available globally at select Puma retailers on Fri., April 21.

Top 5 Sneakers Coming Out This Weekend Including Air Jordan 11 Retro Low University Blue, Nike Air More Uptempo Incognito and More

Best of B93

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for B93 VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive B93 VIP contests, events, coupons, presales, and much more delivered to you for FREE.