Contact Us

DMX’s “X Gon’ Give it To Ya” Used in New KFC Commercial

John Lamparski, Getty Images
John Lamparski, Getty Images

Thanks to a Ruff Ryder’s reunion show, the subsequent revealing of a Ruff Ryder’s reunion tour and some widely publicized drug problems, DMX has resurfaced in the public consciousness. Adding to this semi-X resurgence is a brand new KFC commercial using one of the rapper’s best songs as its soundtrack. Check it out for yourself below.

With X’s timeless and amazingly anthemic “X Gon’ Give It To Ya,” KFC’s new commercial sees a small group of chickens exchanging semi-menacing glares at one another before as they intermittently move to the beat of the track. The advertisement ends with a camera zooming in on the face of one chicken and ends with the words, “The whole chicken, and nothing but the whole chicken.”

The ad was posted onto KFC’s UK and Ireland YouTube page, so it’s unclear how often the ad will play in the U.S.—if at all. Still, it’s on the internet for the whole world to enjoy, and X could probably use some extra revenue considering some tax issues he’s had recently.

Last week, it was reported X was hit with $1.7 million in tax evasion charges after apparently circumventing the taxes system for more than a decade. According to the report, X had been witholding his true earnings from the IRS by using a variety of surrogate bank accounts, including those of his managers at the time.

In 2013 X claimed he’d only made $10,000, when in actuality he brought home a total of $250,000. X faces up to 44 years in prison if he’s convicted on all 14 charges of tax evasion.

With that in mind, it’s a good thing his song’s being used in the commercial of such a huge franchise. Those legal feels will be hefty.

Check out KFC’s newest commercial below.

Subscribe to B93 on

See 40 Hip-Hop Albums Turning 20 in 2017


Subscribe to B93 on

Best of B93

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://b93.net using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for B93 VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive B93 VIP contests, events, coupons, presales, and much more delivered to you for FREE.