Are You A Gift Or Gift Card Person?

I have a simple question. Are you a gift or gift card person? Which would you rather receive? I have a friend who says gift cards require no thought at all whatsoever and she prefers to receive a gift to unwrap for Christmas. I am indifferent. I'll take either. 

With a giftcard, no matter the amount, I am sure to get myself exactly what I want or like. With a gift, you have to go through the hassle of returning it if you don't like it. I'm not one for hassle after the holidays. But she and I had this discussion over the weekend and she feels like these days, gift cards are 'lazy.' I say whatever floats your boat and is easier, I will happily receive! lol Which do you prefer?